High rankings on SERP, search engine results pages, is what every business with an online presence hopes for. The higher you are ranked the more visible your brand will be relating into high traffic and increased conversions. SEO fortunately helps businesses achieve that and when you pay attention to your strategy; you will definitely pride yourself in the good positive results you get with search engine results.

Getting an SEO expert to help you out with your strategy could be the best starting point as the experts are equipped with the latest trends and tricks to help you get there. But even as you search for an expert in the optimization, it is also helpful to be aware of what trends are working currently and which ones are not. Below are a few of the most effective SEO trends you should embrace to double your traffic and enjoy great returns.

Videos for SEO

The videos are very entertaining and you therefore cannot go wrong with a high quality, informative video in your SEO strategy. Videos have a way of grabbing attention and when they are engaging enough, they will earn you very valuable traffic besides doubling it. All you have to do is ensure that it is easy for search engines to find the content and index it successfully so it is displayed when specific keywords are entered.

Mobile optimization

Audiences are no longer limited to one place and this cannot be ignored. If your website is not mobile friendly then you are losing out on lots of potential. A huge number of searches are done from mobile devices today. With a mobile friendly website, you can be sure to enjoy a huge boost on searches from the mobile devices. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.

Mobile Apps

Mobile apps have taken over online digital media by a huge percent. A huge percent of internet users are actually spending more time using these apps and by exploring their advantages, you will be able to make SEO improvements. The apps make searches easier and hence more and more people prefer the native mobile apps over websites. In a mobile app, you can prominently feature your brand and include all proper links to enjoy better rankings. Mobile app optimization should also be given priority in SEO optimization for the trend to work successfully.

Voice search function

Voice searches are more convenient and many people today have embraced them, especially when trying to multitask. It is much easier to voice search than type in keywords making the searches very popular. You can use this to improve your traffic, but you need to be very careful in ensuring the content you have is searchable. Long-tail keywords are a much better choice for this trend over conventional ones.

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called “white-hat” SEO refers to techniques used to increase page rankings through means that do not violate the search engines’ terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user’s attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

- Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

- Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

- Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

- Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.

This article is especially for my readers who want to learn everything about SEO. Here I will share with you all the extensive and the advanced SEO techniques you need to know to be successful. I present to you the most advanced SEO strategies that exist. These are the proven methods to increase the rank of your website. With these proven strategies you can speed up the site performance, and get more targeted traffic. Here are eight secret tips to better optimize your content for search engine optimization.

Accessibility And Indexation

Do you know what matters the most for SEO? The content! But is that it? The answer is NO! You might have a website full of amazing, creative and unique content, but if the search engines like Google do not index the site, the search engines can’t crawl the site properly; the unique and attractive content and a beautiful website will not matter at all.

Performance And Website Speed

You may know that site speed is not a large factor in listing the website at the top. It affects the ranking by 1%, but that 1% is often neglected. Google may not give it that much importance, but think of it like this, if your website is quick, easy to load, responsive, then the visitors will be happy visiting it again, any authentic SEO expert services provider will tell you that. Make sure that you understand efficiency makes the user experience better. Once the users get a quick response, they have a better control of the experience.

Now that the search engines index your website let us go further to the next level. The second allows you to analyze & control the performance of your site and also the speed.

Advanced Search

Today SEO is not just about the back links or tags. SEO has evolved over time. The search engines will not rank your website if it is not relevant. Once you understand this part; you will get ahead of others.

SEO Expert Services Prefer WordPress

WordPress is an excelled source. We say source because it is. You will find that almost every blog is created in WordPress. It is an excellent CMS with dozens of capabilities which are SEO oriented. Most of the people know the basics of WordPress, so we will skip those and take things one step ahead.

Advanced Research For Data

When you are running an SEO campaign, it’s like being a detective. It is fun, and it is challenging. To ensure the best you need to get the data or let’s say, pull the data from different sources available on the web. There are many ways in which you can dig the data from various sites.

Research For Keywords

Keyword research is a big thing in SEO. You must have used the popular Google AdWords tool. We suggest you do not stick to only a single tool. Try other dozens of tools available on the web.

Techniques For Link Building

You may use penguin and panda to create the links. But still, you will need some excellent strategies and techniques to make sure that your content is out there. You need to deploy proper methods to ensure that the people see and read the content, and they link back to it.

Other Search Items

It may be easy to rank the text i.e. the content or the article but what about the media on the site? How will you rank the photos? How will you get good ranks on the mobile search? A good SEO expert services provider will also look into these things and will optimize the content for you in a fruitful way for your business.

Well if one fine day you make up your mind to enter the SEO industry, and you try and get some serious tips and tricks to master your SEO game, you’d only get dispirited. This is because there is no official instruction manual that Google offers. Of course, you’ll find tons of instructional blogs and articles floating around and then there are also Google Webmasters’ guidelines that will do well to acquaint you with white hat SEO, but to be honest, most of what you learn is through and experimentation and experience.

When I started my journey as an organic SEO practitioner, I wasn’t aware of the whole story. Now when I look back, I think how things would have been completely different had someone familiarized me with some of the insider information.

So in this article, I would like to talk about things no one tells you about SEO. And as it turns out in time, these are some of the most important things you need to know about Search Engine Optimization.

There isn’t any single solution but tons of options – like I stated at the start, there’s no hard and fast manual that states to the point solutions to all your problems. Now if you present a particular problem to a panel of experts, you are sure to get many different opinions and solutions in return. This can turn out to be confusing. All these opinions point to similar goals, just taking a different path to reach the conclusion.

The target never remains static – You don’t shoot at the place where your target stands. You aim for the place where your target will be. But you see, SEO involves a number of algorithms and ranking factors. Just when you think you’ve figured it all, Google would update or tweak some of its algorithms, and that changes it all. So I’d suggest you to familiarize yourself with search engine guidelines early on in your career. It’s equally important to keep yourself updated with Google’s blog posts. Being connected with a proficient search engine optimization company and its social accounts can also acquaint you with important concepts.

Tools are just tools; not a wish-granting entity – The internet is brimming with tools, few shinier than the others. But as the old saying goes, not all that glitters is gold. So don’t waste your time on every new tool that enters the market because none of them is going to be a cure to all your problems. Do your own research, compare tools against their each other and look for reviews. The best SEO agency knows what it’s doing, and that’s because it sticks to its prominent tools.

Lastly, SEO is a demanding industry. In order to provide the best SEO services, you need to keep yourself updated. So go out and read more.